"There are many factors in a quality Web site Design, development, creativity, writing, color balance, and organization are all contributors, but careful planning is what makes or breaks the site. The old adage 'It'll come out in the wash' rarely works in practice. Lack of planning usually results in unorganized material and plenty of headaches along the way.
Information Architecture is the practice of designing the infrastructure of a Web site, specifically the navigation."
Filed in: IA - Practical Approaches