In Weird Math of Choices, 6 Choices Can Beat 600

From a 9 January 2001 NY Times article by Erica Goode, "In a series of studies, Dr. Sheena S. Iyengar, an assistant professor at Columbia's business school, and Dr. Mark R. Lepper, chairman of Stanford's psychology department, have demonstrated that providing too many options particularly when the differences between them are small can make people feel overwhelmed and overloaded, and as a result, less likely to buy or pursue any of the options available." Read the article... (free registration required)

Posted by seralat at 09:16 PM on June 15, 2002
Filed in: IA - Academic Approaches