Effective Web Writing

"Viewers and users both prefer chunks—stand-alone blocks of information, filling the screen with 100 words or less, requiring little or no scrolling. For viewers, chunks should contain very brief text excerpts with clear directions to the next big audiovisual jolt. Users need concise, well- organized, and well-mapped sites so they can go straight to what they want." A February 2001 article by Crawford Kilian in Web Techniques (now New Architect). Read the article....

Posted by seralat at 11:35 PM on June 15, 2002
Filed in: Interface Design & Layout