Reconciling market segments and personas

A Feb. 2002 article by Elaine Brechin in the Cooper Interactive Design Newsletter, "Market segmentation and personas are two different techniques that are often perceived as conflicting methods, but they are actually complementary tools that organizations can use to design and sell successful products." Read the article...

Posted by seralat at 10:47 AM on July 09, 2002
Filed in: IA - Practical Approaches