Top Ten Mistakes of Shopping Cart Design

"However, the process before buying – shopping, browsing, and working with the shopping cart – is in many ways more critical to a site’s success. Users frustrated with the online shopping will never even get to the point of online buying. In our usability studies, we have observed many shopping features that impact user performance and satisfaction. The following is a list of Top Ten Mistakes of Shopping Cart Design that we have compiled." From an article by Barbara S. Chaparro in Usability News, a project of Wichita State's Software Usability Research Laboratory (SURL). Read the article... [via Webword]

Posted by seralat at 12:48 PM on July 26, 2002
Filed in: IA - Academic Approaches, IA - Commerce