"How can you boost your web site's credibility? We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people." The guidelines are each linked to a set of research results, some but not all of which is available online. See the Guidelines...

The Guidelines are:

1. Make it easy to verify the accuracy of the information on your site.
2. Show that there's a real organization behind your site.
3. Highlight the expertise in your organization and in the content and services you provide.
4. Show that honest and trustworthy people stand behind your site.
5. Make it easy to contact you.
6. Design your site so it looks professional (or is appropriate for your purpose).
7. Make your site easy to use -- and useful.
8. Update your site's content often (at least show it's been reviewed recently).
9. Use restraint with any promotional content (e.g., ads, offers).
10. Avoid errors of all types, no matter how small they seem.