Creating personas for information-rich websites

Rashmi Sinha proposes a statistical approach to developing personas for IA work. "I am developing a persona creation method that is similar in spirit to card-sorting in conjunction with cluster analysis. As with card-sorting, the persona creation method gets some user input and subjects it to exploratory statistical techniques to find patterns. It looks for patterns of user needs to build user archetypes." Read the details of the approach... Read commentary about the approach...

Posted by seralat at 08:29 PM on October 26, 2002
Filed in: IA - Practical Approaches