Seralat
The Psychology of Navigation

In this DigitalWeb article, Jesse James Garret discusses the connection between hyperlinks and the image the user has of where those links lead. "Every link makes a promise, but the creators of the link have little control over what that is. The promise exists entirely in the mind of the user. Information architects can hope to influence that image in users’ minds in a way that makes it more likely that what they actually see as a result of clicking the link will make them feel the promise has been fulfilled." Read the article...

Posted by seralat at 02:35 PM on January 01, 2003
Filed in: IA - Practical Approaches